When you think of social media analytics, platforms like Facebook or Instagram come to mind, but for businesses operating in the B2B sector, LinkedIn is also worth your attention. As a professional network with more than 1 billion members in 200 countries and reaching an audience of more than 214 million in the United States alone, LinkedIn has become an essential tool for driving business growth.

Let's explore how LinkedIn analytics can help you track. Increase efficiency how to maximize your platform's presence?

What Are LinkedIn Analytics?

LinkedIn analytics is a set of tools that provide important insights into the performance of your content, updates, and overall strategy on the platform. By taking advantage of this information can you reveal who your audience is? How do they interact with your content? And which adjustments produce the best results?

For example, you can track the engagement rate of a post. Track follower growth and measure campaign success. It turns raw data into actionable insights for your marketing efforts on LinkedIn.

Why Track LinkedIn Analytics?

Tracking LinkedIn analytics helps you make real-time, data-driven decisions. Here's how LinkedIn analytics can change your strategy:

1. Understand audience engagement

Get a clear picture of how your audience interacts with your content. Metrics like likes, shares, and comments. It will help determine what resonates with your followers. It allows you to customize your messaging and content strategy.  

2. Measuring employee support

Track how your team members contribute to brand awareness by analyzing the engagement level and reach of their posts. This helps you evaluate the effectiveness of your employee support initiatives.  

3. Benchmark with competitors

Analyze follower growth Content performance and the success of competitors campaigns to identify gaps in your strategy and look for opportunities to make a difference.  

4. Maximize ROI

Metrics such as conversions, lead generation and advertising performance. Provides insight into what gives the highest return on investment. Helps you allocate resources more efficiently.

How to get LinkedIn Analytics  

Native LinkedIn analytics  

Here's how to access LinkedIn's built-in analytics tools

• Sign in to LinkedIn and go to your company page.  

• Click the Analytics tab in your admin view.  

• Choose from categories such as Content, Visitors, Followers, Leads, Competitors, or Employee Support.  

To dive deeper into performance indicators using advanced tools like Identable

Platforms like Identable make LinkedIn analytics more powerful by providing deeper insights and automation. With Identable, you can:

• Integrate data from LinkedIn campaigns, general posts, and employee activity.

• Schedule reports to track metrics over time.  

• Use AI-powered suggestions to optimize your strategy.
  

Important LinkedIn metrics to track

Access to data assets can be overwhelming. Focus on these essential metrics to gain meaningful insights:

1. Visitor indicators

• Page views: Total number of views of your company page.  

• Unique visitors: Unique users who visited your page.  

• Demographics: Audience segmentation by industry, location, job role, and seniority.

2. Follower indicators  

Total Followers: Specify the size of your audience.  

Organic vs. Sponsored Growth: Track paid campaigns with followers gained through organic discovery.

3. Participation indicators

• Post impressions: How often your content appears in users' feeds.  

• Clicks, Likes, Comments, Shares: Measure audience interactions.  

• CTR (Click-Through Rate): Indicates how engaging your content is.  

4. Campaign indicators

• Lead Generation: Track conversions from LinkedIn campaigns.  

• Cost per Lead (CPL): Helps evaluate the effectiveness of paid efforts.

How to create a LinkedIn analytics report

A social media analytics platform such as Identable can be used to improve the reporting process. Here's how:

Step 1: Connect your LinkedIn account

Integrate your LinkedIn company page and advertising accounts with Identable's dashboard.  

Step 2: Customize report filters

Focus on a specific campaign, schedule, or audience to tailor your search to your needs.  

Step 3: Create a report

Export business-level reports showing performance indicators Insights and recommendations shared with stakeholders to highlight progress and ROI

Tips for Using LinkedIn Analytics Effectively

• Set clear goals: Set KPIs such as follower growth. lead generation or participation rate

• Trend analysis: Use historical data to identify patterns and adjust strategies.  

• Search Insights: Use data-driven changes to improve content performance.  

• Experiment and optimize: Test different post formats, creative advertising and audience targeting to see which formats work best.

Best LinkedIn analytics tools for your brand

• Identable: Automatic reporting, provides AI-powered insights, and integrates seamlessly with LinkedIn for customized campaign performance.  

• Sprout Social: Tracks advanced metrics and provides in-depth competitor analysis.

• Hootsuite: Provides easier analytics for LinkedIn alongside other social platforms.
  

Conclusion

LinkedIn analytics is a powerful ally for B2B marketers looking to optimize their social media presence. By regularly reviewing and acting on insights from tools like Identable, you can refine your strategy. increase participation and achieve measurable business growth.  

Ready to unleash your brand's potential? Start leveraging LinkedIn analytics today!